Role: Social Media Manager
Goal: Grow and Monetize SM channels
Year: 2024-2025
Status: Ongoing
Industry: Hospitality
Content Strategy
Contet Creation
Social Media Analytics
Challenges
The company wants to grow social media channels and start monetizing
How I helped
Direct, plan and execute content strategy and publishing across all social media channels (Instagram, TikTok, YouTube, LinkedIn). Achieved 2X growth in impression and engagement metrics.
Analyze performance metrics to test tactics and refine social media growth strategies.
My Approach
1. Strategize content
2. Repurpose
3. Subscription
Results
Double Instagram growth in a year
Triple YouTube growth in a year
Increase website visit by 50%YoY